The Jerry Bruckheimer Ad

Rick Perry drops one, titled “President Zero”:

It’s the rare campaign that goes negative in its first public offering. Perry’s is also the first experiment with this type of ad, post-Tim Pawlenty, and outside of Sarah Palin’s odd “remember-that-I-still-exist” variants. What I’m getting at is, this is an affirmatively new way to campaign, and one that attracted nothing but negative attention in its last, limited engagement. The lesson I would draw is that the country doesn’t respond to true negative ads, which is what this is, aside from a few dog whistles to the radical right (“who doesn’t apologize for America…”).

Early negativity also feels “off” for a primary election: Republicans are entitled to bet, at the general phase, that voters want “anyone but Obama.” But since the Republican candidate will be, by his* very definition, not Obama, I would expect the players to attempt to state a positive case explaining their ideas for the country — not try to simply distinguish themselves from the President in as strident and offensive a manner as possible.

But, then again, expecting anything but the absolute worst from Republicans really is what got us into this mess in the first place.

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2 comments

  1. …I would expect the players to attempt to state a positive case explaining their ideas for the country…

    I must say it’s extremely generous of you to expect them to have actual ideas in the first place, and I commend you for it. :nods:

  2. How would this statement

    “I would expect the players to attempt to state a positive case explaining their ideas for the country — not try to simply distinguish themselves from the President in as strident and offensive a manner as possible.”

    …reconcile with this statement?

    “I would expect the [blogger] to attempt to state a positive case explaining their ideas for the country — not try to simply distinguish themselves from the [other side of the aisle] in as strident and offensive a manner as possible.”

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