Down in the polls, and without relief in sight, McCain ran in August 2008 what was to become one of the more shameful TV spots of his campaign — the “celebrity” ad:
McCain was roundly criticized for the ad, as contrary to his reputation for honesty and honor. While McCain has moved on, though, the Republican Party has not. We don’t normally identify proposed legislation by Presidents, but conservatives and some moderates have, for some time, exclusively referred to health care reform proposals as “ObamaCare.” Why?
This has to be seen as a perpetuation of the “celebrity” attack, an attempt to blame the President for an ego that he’s never showed, and imply a coordinate lack of substance. “ObamaCare” joins the deliberately misstated “Democrat Party” as proof that you can always depend on the Republicans to create a vocabulary of derision.